PRIVACY POLICY
Privacy Statement
We take your privacy seriously, and this privacy statement explains how Purpurkitty (collectively, "we," "us," or "our") collect, use, share, and process your information. This privacy statement also includes provisions to comply with the General Data Protection Regulation (GDPR) for individuals in the European Economic Area (EEA).
Collection and Use of Personal Data
Personal data is information that can be used to directly or indirectly identify you. Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.
We collect and process personal data for specific and legitimate purposes, including providing our products, improving our services, and complying with legal obligations.
Promoting Safety and Security
We abide by the principles of legality, legitimacy, and transparency, using and processing the least data necessary within a limited scope of purpose, and taking technical and administrative measures to protect the security of the data. We use personal data to help verify accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. Such processing is based on our legitimate interest in ensuring the safety of our products and services.
Types of Personal Data We May Collect
1. Data you provide: We collect personal data you provide when you use our products and services or interact with us, such as when you create an account, contact us, participate in an online survey, or use our online help or chat tool. If you make a purchase, we collect data related to the purchase, including payment details (credit/debit card information) and other account, billing, shipping, and contact information.
2. Data about use of our services and products: When you visit our websites, we may collect data about the type of device you use, your device's unique identifier, the IP address of your device, your operating system, the type of internet browser, usage information, diagnostic information, and location information from the devices on which you install or access our products or services. We may use GPS, IP address, and other technologies to determine a device's approximate location to enhance our products and services.
How We Use Your Personal Data
We use personal data to provide, improve, and develop our products and services, communicate with you, offer targeted advertisements and services, and protect us and our customers.
1. Providing, improving, and developing our products and services: We use personal data for data analysis, research, and audits, and to improve our services and user experience. This processing is based on our legitimate interest in offering products and services and ensuring business continuity. For contests and promotions, we may use personal data to manage and administer these activities.
2. Communicating with you: With your prior consent, we may use personal data to send marketing communications about our own products and services, communicate with you about your account or transactions, and inform you about policies and terms. You can opt-out from marketing emails at any time. We may also share your data with third-party partners for marketing purposes with your consent.
3. Personalization and Advertising: We may use personal data to personalize your experience with our products, services, and advertisements, and measure the effectiveness of our campaigns. You can opt-out of personalized ads and marketing communications.
Cookies
Cookies are small pieces of text used to store information on web browsers. Cookies are widely used to store and receive identifiers and other information on computers, phones, and devices. We also use similar technologies, including identifiers associated with your device, to help us improve our website and services.
We use cookies to protect and improve our products and services, including personalizing content and offering and measuring advertisements. You can adjust your browser settings to disable cookies, but please note this may affect your experience on our website.
Disclosure of Personal Data
We may share your personal data with strategic partners to provide our products and services or market our products to customers. We will not share your data with third parties for their own marketing purposes without your prior consent.
We may disclose personal data in the following circumstances:
- To comply with legal obligations or requests from public authorities (including national security or law enforcement).
- For business transactions, such as mergers or acquisitions.
- To protect our rights, enforce terms, or investigate fraud.
GDPR Data Subject Rights
If you are located in the European Economic Area (EEA), you have the following rights regarding your personal data:
- Right to access: You can request a copy of the personal data we hold about you.
- Right to rectification: You can request that we correct any inaccurate or incomplete data we hold about you.
- Right to erasure: You have the right to request that we delete your personal data, subject to certain exceptions.
- Right to restriction of processing: You can ask us to restrict how we process your personal data under certain conditions.
- Right to portability: You can request that we provide your data in a structured, commonly used format.
- Right to object: You can object to the processing of your personal data for direct marketing purposes or when processing is based on legitimate interests.
If you wish to exercise any of these rights, please contact us at [service@purpurkitty.com].
Children's Privacy
Our products and services are not intended for children under 16. We do not knowingly collect or process personal data from children under 16. If we become aware that we have inadvertently collected personal data from a child under 16, we will take steps to delete the data as soon as possible. If you believe we may have collected personal data from a child under 16, please contact us immediately.
Data Retention
We retain your personal data for as long as it is necessary to fulfill the purposes outlined in this Privacy Statement unless a longer retention period is required or permitted by law.
Data Security, Integrity, and Retention
We take reasonable technical, administrative, and physical security measures to safeguard your personal data and prevent unauthorized access, use, or disclosure. We will retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Statement or as required by law.
Changes to this Privacy Statement
We may periodically update this Privacy Statement to reflect changes in our practices, technology, or applicable laws. Any changes will be posted on our website with an updated "Effective Date." Your continued use of our products and services after the effective date of the revised Privacy Statement signifies your acceptance of the changes.
Contact Us
If you have any questions about this Privacy Statement or how we handle your personal data, please contact us at:
service@purpurkitty.com